Read positioning terms with some distance
Luxury and prestige often describe a brand image or presentation level. On their own, they do not provide a technical measure of fragrance quality. Examine what the house actually offers instead: documented composition, formats, opportunities for discovery, bottle design and related services that may matter to your purchase.
Compare the experiences offered by different houses
One collection may emphasise a spectacular object, another an exploration of several accords or a direct relationship with the creator. These propositions answer different expectations. Identify what matters to you before assigning greater value to a line simply because its communication uses language suggesting a more exclusive position.