Turn a ranking into personal criteria
The best perfume for a woman depends on her taste, intended use and the sensation she wants to return to. No ranking can replace those criteria. Define a preferred family, desired presence and budget, then shortlist a few genuinely different compositions so that you are not merely comparing almost identical variations of one idea.
Make the final stage a wearing trial
After discovering fragrances on strips, wear the finalists separately in comparable situations. Record the pleasure of the opening, comfort of the drydown and desire to return to them the next day. Those observations support a stronger decision than popularity alone: the best choice is one you enjoy using, not simply one with a reputation.